• Julia Duarte

How Can Wearable Motion Capture Drive Revenue For Your Facility?

"For facilities, wearable motion capture has a different benefit: growing revenue. This new technology offers the potential for facilities to increase their profit."

Wearable motion capture can enhance athletes’ everyday training practices. With it, players can receive objective feedback on their body movements and make adjustments accordingly. Instead of relying only on a coach for instruction, athletes become exposed to data and measurements to improve their performance.

For facilities, wearable motion capture has a different benefit: growing revenue. This new technology offers the potential for facilities to increase their profit. Below, I’ll outline 3 ways in which wearable motion capture can achieve this goal.

Increasing Lesson Price

If you implement wearable motion capture in your training sessions, you now can increase lesson prices. Whether facilities charge per session or bundle of sessions, this technology provides an upgraded service for athletes and coaches alike, and therefore, facilities can charge more for the use of wearable motion capture.

Let’s explore a potential scenario in which an athlete visits a facility that provides Brave’s motion capture technology. A new client visits intending to participate in 10 lessons. During their first session, Brave movement assessment can detect mobility deficits. The athlete can perform certain exercises, such as a swing or pitch, and Brave’s advanced dashboard will display crucial data, graphs, and quality visuals to display the strengths and weaknesses of the movement. For the remainder of the sessions, Brave’s sensors can continue to analyze movement patterns and coaches can begin to use Brave software to teach correct, improved movement. At the end of the sessions, athletes and coaches may come to the decision to sign up for more sessions at the facility to objectively measure their progress for longer.

Now, let’s look at the monetary outcomes. Originally, a coach at a facility offered 30 lessons per week at $60 per session for a monthly revenue of $7,200. However, with Brave technology included in the sessions, the lessons now cost $75 per session, which yields a monthly revenue of around $9,000. Although there is a small cost associated with purchasing and operating the Brave sensors, coaches and facilities end up making much more in the long run if they choose to invest in wearable motion capture.

One Time Assessments

Instead of including the cost of Brave technology in the training session, wearable motion capture can be a cost on its own with one-time assessments. As clients join, facilities can charge them for a one-time assessment of their motion, and recommend this extra charge every 3 months for progress purposes. Facilities can further extend this amenity to non-clients – or in other words, any athlete looking to get their movements captured and analyzed. The appeal of wearable motion capture can then convert non-clients into future members: securing more revenue for the facility.

Since Brave technology is portable and easy to use, facility owners will have the freedom to take it anywhere and perform mobile assessments. Therefore, if a large sports tournament is happening nearby, one can simply set up the technology and offer discounted assessments all day. With accessible software and fully integrated dashboards, coaches can provide objective feedback to these athletes immediately.

Improved Marketing

With revolutionary, eye-catching technology like wearable motion capture, there are many marketing opportunities for owners of this technology. With Brave technology, athletes are able to train at levels akin to the highest level athletes: a message to attract the attention of any and all players and coaches. Social media can display all of the ways Brave motion capture can measure and analyze an athlete’s motion, and contribute to their future athletic success. Additionally, facilities can ask athletes to post about their experience with wearable motion capture and tag the facility. This action alone can contribute to growth in traffic to the facility’s website and social media accounts.

With tactical and meaningful marketing, wearable motion capture can generate heightened interest from leads, and lead to more revenue for the facility in the future. Brave technology is the missing puzzle piece in a sports facility’s marketing plan.

These 3 examples are only a few ways that show how implementing wearable motion capture can help drive revenue at a facility. There are so many possibilities that motion capture can offer your facility today. Click here to explore Brave technology!

Written and edited by Julia Duarte. Julia is a second year at the University of Virginia, hoping to study Global Public Health and English. She’s interested in technology that has the potential to change the world and meaningfully impact living on a global scale. Driven by her passion for writing, she helps Brave spread their message: motion capture made accessible. In her free time, she enjoys journaling and watching episodes of The Blacklist.